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1.
Marketing / Roger A. Kerin ... [et al.]. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (30)Call number: 658.8 M345a 2004, ...

2.
Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (28)Call number: 658.81 J721a, ...

3.
Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (32)Call number: 658.82 B964p, ...

4.
Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán. by
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 R961k 2001, ...

5.
Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; traducción Alfredo Antón Moreno. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1997
Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 658.81 S792v, ... Biblioteca UASD - Barahona (1)Call number: 658.81 S792v 1997.

6.
Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 M123m 2001, ...

7.
Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ...

8.
Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Juan Bruno García Sordo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.848 C998m, ...

9.
Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. by
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8 K874m 2001, ...

10.
Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (13)Call number: 658.8 F529c, ... Biblioteca UASD - La Romana (1)Call number: 658.8 F529c.

11.
Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ...

12.
Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by
Edition: 1a.ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ...

13.
Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 K874dir, ... Biblioteca UASD - Barahona (1)Call number: 658.8 K874dir 2002 .

14.
Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Buenos Aires : Pearson Education, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ...

15.
La era de las marcas depredadoras / Ricardo Homs. by
Edition: 1ra. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 H768e, ... Biblioteca UASD - Barahona (1)Call number: 658.827 H768e.

16.
Cómo crear un plan de marketing / John Westwood ; traducción TsEdi, Teleservicios Editoriales. by Series: The Sunday Times | Nuevos emprendedores
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Gedisa, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 W538c, ...

17.
Administración de ventas / Mark W. Johnston, Greg W. Marshall ; Ricardo Martín Rubio Ruiz. by Series: The McGraw-Hill companies
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 658.81 J721a 2009, ...

18.
Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid : Pearson Educación, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ...

19.
Canales de venta : llegue a más clientes, venda más productos y obtengas más ganancias / Lawrence G. Friedman, Timothy R. Furey ; trad. Ma. Ascención Guadalupe de la Campa Pérez-Sevilla. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoamericana, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.82 F911c, ...

20.
Fundamentos de marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones, Enrique Palos Báez, Manuel Ortiz Staines. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, ©2006
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 658.8 L218f 2006, ...

21.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall, 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ...

22.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, © 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 L218m, ... Biblioteca UASD - Barahona (1)Call number: 658.8 L218m.

23.
Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ...

24.
La promoción de ventas y el merchandising / José María Ferré Trenzano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.82 F382p, ...

25.
Gestión de banquetes / José Ramón Alacreu Ginés. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Síntesis, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.8 A316g, ...

26.
Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / Marcal Moliné. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.827 M722m, ...

27.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill/Intermaericana, ©1992
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ...

28.
Introducción al marketing / Agueda Esteban ... [et al.]. Series: Ariel economía
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Ariel, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 I619, ...

29.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones, Enrique Palos Báez, Manuel Ortiz Staines. by
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, ©2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.8 L218m 2002, ...

30.
Psicología de la publicidad y de la venta / Alfonso Durán Pich. by Series: Biblioteca básica de psicología
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ediciones Ceac , 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1019 D963p 1995, ...

31.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : McGraw-Hill Interamericana Editores, © 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 T813p 2010, ...

32.
El origen de las marcas : descubra las leyes natuales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries; traducción Raúl G. del Río. by Series: Nuevos paradigmas
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Argentina : Empresa Activa, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.827 R559ó, ...

33.
Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Geogina Greenham Del Castillo. by
Edition: 12a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoanericana, © 1994
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961ó 1994, ...

34.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R559p 2002, ...

35.
Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación, 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 H557f, ...

36.
Teoría y aplicaciones del marketing / José Luis de Córdoba Villar, José Ma. Torres Romeu. by
Edition: 3a ed. corregida
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Deusto, 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 C796t 1998.

37.
Marketing internacional / Juan B Garcia-Sordo. by
Edition: 1a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.848 G216m. Biblioteca UASD - Barahona (1)Call number: 658.848 G216m 2001 .

38.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 S792f 1996.

39.
Fundamentos de marketing / William J. Stanton ; trad. Alberto López Barrial. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, ©1969
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 S792f.

40.
Cómo volver locos a tus competidores : lo importante no es participar, sino ganar o perder / Guy Kawasaki, con Michele Moreno ; prólogo y dibujos de Scott Adams ; traducción Fernando Ruiz Gabás. by Series: Manuales prácticos
Edition: 4a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Planeta, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.82 K22c 2001.

41.
Merchandising estratégico : análisis del consumidor, scanner, código de barras y microinformática, concepción de la superficie, surtido y precios, lineales y estanterías, logística, implantación de los productos / Dominique Mouton. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.82 M934m.

42.
Mercadotecnia industrial / Richard M. Hill, Ralph S. Alexander y James S. Cross ; traducción de Agustín Contin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Editorial Diana , 1980
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 H645m.

43.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by
Edition: 1a ed. en español.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: French
Publication details: Madrid : McGraw-Hill Interamericana, 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L224c.

44.
Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala. by
Edition: 11a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2007
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 K874m 2007.

45.
Mercadotecnia / Philip Kotler, Gary Armstrong ; trad. Pilar Mascaró Sacristan. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Mexico : Prentice-Hall Hispanoamericana, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 K874m 1996. Biblioteca UASD - Barahona (1)Call number: 658.8 K874m 1996.

46.
Kleppner Publicidad / J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción Astrid Mues Zepeda. by
Edition: 16a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, ©2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961k 2005, ...

47.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
Edition: [5a ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, ©[1993]
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 S792f 1993, ...

48.
Los secretos del marketing boca a boca : Comó desencadenar ventas exponenciales propiciando la circulación de información / George Silverman ; traducción Ángela García. by
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogotá : Norma, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 380.1 S587s, ...

49.
Visión viable : Cómo transformar las ventas totales en utilidades netas / Gerald I. Kendall ; traducción Antonio Eroles G. by
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Panorama Editorial, 2006
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 K332v.

50.
Ventas y mercadotecnia para la pequeña y mediana empresa / Raúl Gutiérrez García. by
Edition: 1a ed.
Material type: Text Text; Format: microfilm
Language: Spanish
Publication details: México : Universidad Iberoamericana, Dirección de Difusión Universitaria, 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.0220688 G984v.

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