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Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, © 2001Edition: 14a edDescription: xviii, 716 p. : ilISBN:
  • 9684444230
Subject(s): DDC classification:
  • 659.1 R961k 2001
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Traducción de: Kleppner's advertising procedure. 14. ed.

Incluye referencias bibliográficas e índice.

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