Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales.
Material type:
TextLanguage: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005.Edition: 1a edDescription: xiii, 849, 68 p. : ilISBN: - 9701046803
- 659.1 B427p
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Traducción de: Advertising and promotion. An integrated marketing communications perspective. 6. ed.
Incluye referencias bibliográficas e índice.
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