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Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001Edition: 2a edDescription: xxiv, 828 p. : il. + 1 CDISBN:
  • 9701029089
Subject(s): DDC classification:
  • 658.8 M123m 2001
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Incluye glosario e indice.

Traducción de: Basic marketing: a global managerial approcach 13a ed.

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