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Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996.Description: xiii, 410 p. : ilISBN:
  • 9586005593
Subject(s): DDC classification:
  • 658.82 B964p
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Traducción de: Promotion management. 1. ed.

Incluye referencias bibliográficas e índice.

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