Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones.
Material type: TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004Edition: 1a edDescription: xxi, 659 p. : ilISBN:- 970103970X
- 658.81 J721a
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Incluye referencias bibliográficas e índice.
Traducción de: Churchill / Ford / Walker's sales force management. 7th. ed.
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