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Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; traducción Alfredo Antón Moreno.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1997Description: xxv, 536p. : ilISBN:
  • 9586007030
Subject(s): DDC classification:
  • 658.81 S792v
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Traducción de: Management of a sales force. 9. ed.

Incluye referencias bibliográficas e índice.

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