Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; traducción Alfredo Antón Moreno.
Material type: TextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1997Description: xxv, 536p. : ilISBN:- 9586007030
- 658.81 S792v
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Traducción de: Management of a sales force. 9. ed.
Incluye referencias bibliográficas e índice.
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