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	1.	Semiótica, marketing y comunicación : bajo los signos, las estrategias / Jean-Marie Floch ; traducción de Ma. del Rosario Lacalle y Ma. Francisca Fernández. by Floch, Jean-Marie Series: Paidós comunicación ; v. 52 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, 1993 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 302.2 F628s, ... Place hold Add to cart (remove)
	2.	Programación radiofónica : arte y técnica del diálogo entre la radio y su audiencia / coordinadores María del Pilar Martínez-Costa, Elsa Moreno Moreno ; con la colaboración de Josep María Martí. by Martí, Josep María [colab.] Martínez-Costa, María del Pilar [coord.] Moreno Moreno, Elsa [coord.] Series: Ariel comunicación Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ariel, © 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 384.54 P964, ... Place hold Add to cart (remove)
	3.	Didáctica de los discursos persuasivos : la publicidad y la propaganda / Ma. Victoria Reyzábal. by Reyzábal, Ma. Victoria Series: Colección aula abierta Material type: Text; Format: print Language: Spanish Publication details: Madrid : Editorial La Muralla, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 302.2 R466d, ... Place hold Add to cart (remove)
	4.	[Televisión y política] / [(coordinador) Fernando Huertas]. by Huertas, Fernando [coord.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Editorial Complutense, © 1994 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 324.73 T269. Place hold Add to cart (remove)
	5.	Servirse de la imágen : un análisis pragmático de la imágen / Jordi Pericot. by Pericot, Jordi Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Ariel, 1987 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 302.222 P441s. Place hold Add to cart (remove)
	6.	La dinámica de la comunicación masiva / Joseph R. Dominick ; traducción Alejandra Rivera Ferreiro. by Dominick, Joseph R Rivera Ferreiro, Alejandra [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 302.23 D671d, ... Biblioteca UASD - Barahona (1)Call number: 302.23 D671d 2001. Place hold Add to cart (remove)
	7.	Comunicación gubernamental / Belén Amadeo ... [et al.] ; compilador Oscar Andrés De Masi. by Amadeo, Belén De Masi, Oscar Andrés [comp.] Series: Estudios de comunicación ; no. 13 Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Buenos Aires : Editorial Paidós, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 352.748 C741, ... Place hold Add to cart (remove)
	8.	No cover image available Competencia comunicativa: comunicación cotidiana y laboral / Sara Martínez de Graue, Beatriz Virginia Osorio González. by Martínez de Graue, Sara Osorio González, Beatríz V Series: CONIEM ; 121 Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Limusa ; Noriega Editores, 1997 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 302.2 M385c. Place hold Add to cart (remove)
	9.	Retórica y comunicación política / Antonio López Eire, Javier de Santiago Guervós. by López Eire, Antonio Santiago Guervós, Javier de [co-autor] Material type: Text; Format: print Language: Spanish Publication details: Madrid : Cátedra, ©2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 320.014 L864r, ... Place hold Add to cart (remove)
	10.	No cover image available Marketing político : arte y ciencia de la persuasión en democracia / Lourdes Martín Salgado. by Martín Salgado, Lourdes Series: Papeles de comunicación ; 37 Edition: 2a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 324.73 M386m 2002. Place hold Add to cart (remove)
	11.	La información, la desinformación y la realidad / Guy Durandin ; traducción de Ferran Meler Ortí. by Durandin, Guy Meler Ortí, Ferran [trad.] Series: Paidós comunicación ; 69 Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, 1995 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 306.42 D949i, ... Place hold Add to cart (remove)
	12.	Empresa y medios de comunicación / Pau Aragonés. by Aragonés, Pau Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Gestión 2000, 1998 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 302.23 A659e. Place hold Add to cart (remove)
	13.	La radio que convence : manual para creativos y locutores publicitarios / Emma Rodero Antón, Carmen María Alonso González, José Ángel Fuentes Abad. by Rodero Antón, Emma Alonso González, Carmen María Fuentes Abad, José Ángel Series: Ariel comunicación Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel, © 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 384.54 R688r, ... Place hold Add to cart (remove)
	14.	Vendedores de imagen : los retos de los nuevos gabinetes de comunicación / Tomás Ávarez, Mercedes Caballero. by Álvarez Domínguez, Tomás, 1948- Caballero Hueso , Mercedes, 1966- Series: Edition: 2a ed. rev. y ampl. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, 1997 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 302.23 A473v 1997. Place hold Add to cart (remove)
	15.	Derecho de la información / coordinadores Ignacio Bel Mallén y Loreto Correidora y Alfonso ; prólogo de José Ma. Desantes Guanter. by Bel Mallén, Ignacio [coord.] Correidora y Alfonso, Loreto [coord.] Desantes Guanter, José Ma [pról.] Series: Ariel comunicación Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 343.099 D431, ... Place hold Add to cart (remove)
	16.	Guerra y propaganda : medios masivos y el mito bélico en Estados Unidos / Naief Yehya. by Yehya, Naief Series: Paidós croma ; 15 Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Editorial Paidós Mexicana, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 320.014 Y436g. Place hold Add to cart (remove)
	17.	Ética de la comunicación y de la información / José Ángel Agejas, Francisco José Serrano Oceja. by Agejas, José Ángel Serrano Oceja, Francisco José Series: Ariel comunicación Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 174.9097 A265e, ... Place hold Add to cart (remove)
	18.	Comunicación política en televisión y nuevos medios / coordinador Salomé Berrocal. by Berrocal, Salomé [coord.] Series: Ariel comunicación Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 320.014 C741, ... Place hold Add to cart (remove)
	19.	Teoría y práctica de la documentación informativa / coordinador Gabriel Galdón. by Galdón, Gabriel [coord.] Series: Ariel comunicación Edition: 1a ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 025 T314, ... Place hold Add to cart (remove)
	20.	La mentira en la propaganda política y en la publicidad / Guy Durandin ; traducción de Irene Agoff. by Durandin, Guy Series: Colección paidós comunicación ; 13 Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, 1983 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 320.014 D949m. Biblioteca UASD - Barahona (1)Call number: 320.014 D949m 1982. Place hold Add to cart (remove)
	21.	Actos de agresión / Noam Chomsky ; traducción de Jordi Beltrán. by Chomsky, Noam, 1928- Series: Biblioteca de bolsillo Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Crítica, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 320.014 C548a, ... Place hold Add to cart (remove)
	22.	Marketing / Roger A. Kerin ... [et al.]. by Kerin, Roger A [ed.] Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (30)Call number: 658.8 M345a 2004, ... Place hold Add to cart (remove)
	23.	Publicidad / William F. Arens ; traducción Rosa María Rosas Sánchez. by Arens, William F Rosas Sánchez, Rosa María [trad.] Series: The McGraw-Hill Companies Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, © 2000 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (28)Call number: 659.1 A681p, ... Place hold Add to cart (remove)
	24.	Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén Edition: 2a ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana, © 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (27)Call number: 659.1 T813p 2005, ... Place hold Add to cart (remove)
	25.	Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón. by Burnett, John J Avila de Barón, Cecilia Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (32)Call number: 658.82 B964p, ... Place hold Add to cart (remove)
	26.	Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania de Parres Cárdenas. by Wells, William, 1926- Burnett, John J Moriarty, Sandra Parres Cárdenas, Concepción Verania de [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Summary language: English Publication details: México : Prentice Hall Hispanoamericana, © 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 W453p 1996, ... Place hold Add to cart (remove)
	27.	Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán. by Russell, J. Thomas Lane, W. Ronald Mascaró Sacristán, Pilar [trad.] Edition: 14a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 R961k 2001, ... Place hold Add to cart (remove)
	28.	Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Rosas Sánchez, Rosa María [trad.] Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 M123m 2001, ... Place hold Add to cart (remove)
	29.	Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by Belch, George E Belch, Michael A Blanco, Jorge Luis [trad.] Magda Elizabeth Treviño [trad.] Correa, Magallanes [trad.] Edition: 1a ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ... Place hold Add to cart (remove)
	30.	Cómo hacer publicidad : un enfoque teórico-práctico / Romeo Antonio Figueroa Bermúdez. by Figueroa Bermúdez, Romeo Antonio Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Addison Wesley Longman de México, 1999 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 F475c, ... Place hold Add to cart (remove)
	31.	Comercio electrónico, publicidad y marketing en Internet / Daniel Burgos, Luz De-León. by Burgos, Daniel De-León, Luz Series: Serie McGraw-Hill de management Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.804678 B957c, ... Place hold Add to cart (remove)
	32.	El futuro de la publicidad : nuevos medios, nuevos cliente, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta. by Cappo, Joe Fuentes Zárate, Claudia [trad.] Esqueda Huerta, Luis Héctor [trad.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 C249f, ... Place hold Add to cart (remove)
	33.	Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by Jany Castro, José Nicolás Edition: 2a. ed. Material type: Text; Format: print Language: Spanish Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ... Place hold Add to cart (remove)
	34.	Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. by Kotler, Philip Armstrong, Gary Escalona García, Roberto Luis [trad.] Edition: 8a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8 K874m 2001, ... Place hold Add to cart (remove)
	35.	Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by Gallo Carbajal, Gloria Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ... Place hold Add to cart (remove)
	36.	Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by Nash, Edward L Edition: 1a.ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989 Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ... Place hold Add to cart (remove)
	37.	Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by Blackett, Tom Boad, Bob Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Buenos Aires : Pearson Education, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ... Place hold Add to cart (remove)
	38.	Estrategias de comunicación : la publicidad en la empresa / José María Ferré Trenzano. by Ferré Trenzano, José María Material type: Text; Format: print Language: Publication details: Barcelona : Océano, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 F382es, ... Place hold Add to cart (remove)
	39.	Marketing efectivo / Peter Higston ; traducción Pedro López Cortezo. by Hingston, Peter Series: Guías de Negocios Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Dorling Kindersley Book/Pearson Educación de México, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 H663m, ... Place hold Add to cart (remove)
	40.	El lenguaje de la publicidad / Antonio Ferraz Martínez. by Ferraz Martínez, Antonio Series: Cuadernos de lengua española ; no. 11 Edition: 8a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Arco, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F381L 2004, ... Place hold Add to cart (remove)
	41.	La publicidad : textos y conceptos / Eulalio Ferrer. by Ferrer Rodríguez, Eulalio Edition: 4a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Trillas, 1990 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F385p 1990, ... Place hold Add to cart (remove)
	42.	El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez. by Ferrer Rodríguez, Eulalio Edition: 3a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Trillas, © 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.2 F385p 1996, ... Place hold Add to cart (remove)
	43.	Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by Tellis, Gerard J, 1950- Redondo, Ignacio Belló, Cristina [trad.] Villar, Isabel [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Madrid : Pearson Educación, © 2002 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ... Place hold Add to cart (remove)
	44.	El marketing viral / Alba Doral. by Doral, Alba Series: Guías de bolsillo. Serie ono Material type: Text; Format: print Language: Spanish Publication details: Madrid : Pearson Educación, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.8 D693m, ... Place hold Add to cart (remove)
	45.	La publicidad comparativa : situación actual y análisis / Salvador del Barrio García ; prólogo de Teodoro Luque Martínez. by Barrio García, Salvador del Luque Martínez, Teodoro [pról.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Pearson Educación, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 659.1 B276p, ... Place hold Add to cart (remove)
	46.	Guía práctica para ventas y mercadotecnia / Gene Garofalo ; traducción Julio S. Coro Pando. by Garofalo, Gene Coro Pando, Julio S Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.81 G237g, ... Biblioteca UASD - Barahona (1)Call number: 658.81 G237g 2000 . Place hold Add to cart (remove)
	47.	La marca corporativa : gestión y diseño de símbolos y logotipos / Noberto Chaves, Raúl Belluccia. by Chaves, Noberto, 1942- Belluccia, Raúl Series: Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Buenos Aires : Editorial Paidós, © 2003 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 741.6 C512m, ... Place hold Add to cart (remove)
	48.	Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by Clow, Kenneth E Baack, Donald Carril Villarreal [trad.] Edition: 4a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice Hall, 2010 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ... Place hold Add to cart (remove)
	49.	¿Qué es el diseño gráfico? : es mucho más difícil hablar de una cosa que hacerla / Oscar Wilde ; versión castellana de Joan Escobar. by Wilde, Oscar, 1854-1900 Escobar, Joan [trad.] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Gustavo Gili, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 741.6 W671q, ... Place hold Add to cart (remove)
	50.	Marketing de las artes y las cultura / François Colbert y Manuel Cuadrado ; con la colaboración de Jacques Natel ... [et al.]. by Colbert, François Cuadrado, Manuel Natel, Jacques [colab.] Series: Ariel patrimonio Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Ariel, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C684m, ... Place hold Add to cart (remove)

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Your search returned 116 results.