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Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania de Parres Cárdenas.

By: Contributor(s): Material type: TextTextLanguage: Spanish Summary language: English Publication details: México : Prentice Hall Hispanoamericana, © 1996.Edition: 1a edDescription: xxv, 948 p. : ilISBN:
  • 9688807974
Subject(s): DDC classification:
  • 659.1 W453p
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Traducción de: Advertising principles and practice. 3rd ed.

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