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Publicidad / William F. Arens ; traducción Rosa María Rosas Sánchez.

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TextLanguage: Spanish Original language: English Series: The McGraw-Hill CompaniesPublication details: México, D. F. : McGraw-Hill Interamericana, © 2000.Edition: 1a edDescription: xxxii, 573, [93] p. : ilISBN:

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Traducción de: Contemporary advertising. 7th ed.

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Traducción de: Contemporary advertising. 7th ed.

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