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	1.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes. by Peter, J. Paul Olson C., Jerry Blanco, Jorge Luis [trad.] Magallanes, Correa [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana, 2006 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8342 P478c, ... Place hold Add to cart (remove)
	2.	Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes / Regis McKenna ; traducción Iris P. Ucha. by McKenna, Regis Series: Paidós Empresa ; 26 Edition: 1a. ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Barcelona : Paidós Ibérica, 1994 Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 M155m, ... Place hold Add to cart (remove)
	3.	No cover image available Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher Wirtz, Jochen Pineda Ayala, Leticia Esther [trad.] Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2015 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2015. Place hold Add to cart (remove)
	4.	Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher Wirtz, Jochen Pineda Ayala, Leticia Esther [trad.] Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2009 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2011. Place hold Add to cart (remove)
	5.	Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock... [et al.] ; traducción: Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán. by Lovelock, Christopher Sánchez Carrión, Miguel Ángel [trad.] Mascaró Sacristán, Pilar [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 A238. Place hold Add to cart (remove)

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