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Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes / Regis McKenna ; traducción Iris P. Ucha.

By: Material type: TextTextLanguage: Spanish Original language: English Series: Paidós Empresa ; 26Publication details: Barcelona : Paidós Ibérica, 1994Edition: 1a. edDescription: 366 p. : ilISBN:
  • 8449300037
Subject(s): DDC classification:
  • 658.8 M155m
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Item type Current library Collection Call number Status Date due Barcode
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8 M155m (Browse shelf(Opens below)) Available 000000081318
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8 M155m (Browse shelf(Opens below)) Available 000000057085

Reimpr. 1995

Traducción de: Relationship marketing. Successful Strategies for the age of customer.

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