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Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala.

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Material type: Text

TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación de México, 2015Edition: 7a edDescription: xxii, 626 p.: ilISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Libros	Biblioteca UASD - Sede Central Sala General - 4to. Piso	Colección General	658.8 L911m 2015 (Browse shelf(Opens below))	Available		000000289283

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Traducción de: Services marketing. 7a. ed.

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