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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana, 2006Edition: 1a edDescription: xxiii, 578 p. : ilISBN:
  • 9701056329
Subject(s): DDC classification:
  • 658.8342 P478c
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Item type Current library Collection Call number Status Date due Barcode
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8342 P478c (Browse shelf(Opens below)) Available 000000259613
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8342 P478c (Browse shelf(Opens below)) Available 000000259611
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8342 P478c (Browse shelf(Opens below)) Available 000000259612
Libros Libros Biblioteca UASD - Sede Central Sala General - 4to. Piso Colección General 658.8342 P478c (Browse shelf(Opens below)) Available 000000261650

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Traducido de: Consumer behavior and marketing strategy. 7th ed.

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