Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes.
Material type: TextLanguage: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana, 2006Edition: 1a edDescription: xxiii, 578 p. : ilISBN:- 9701056329
- 658.8342 P478c
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8342 P478c (Browse shelf(Opens below)) | Available | 000000259613 | ||
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8342 P478c (Browse shelf(Opens below)) | Available | 000000259611 | ||
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8342 P478c (Browse shelf(Opens below)) | Available | 000000259612 | ||
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8342 P478c (Browse shelf(Opens below)) | Available | 000000261650 |
Incluye referencias bibliográficas e índices.
Traducido de: Consumer behavior and marketing strategy. 7th ed.
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