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	1.	Fidelización ... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Felix Series: Serie McGraw-Hill de Management. Marketing Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana de España, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.812 C965f, ... Place hold Add to cart (remove)
	2.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes. by Peter, J. Paul Olson C., Jerry Blanco, Jorge Luis [trad.] Magallanes, Correa [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana, 2006 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8342 P478c, ... Place hold Add to cart (remove)
	3.	No cover image available Fidelizar al cliente : marketing, internet e imagen de marca / Jean-Marc Lehu ; traducción de Patrick Ducher. by Lehu, Jean-Marc Series: Paidós empresa ; no. 88 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.827 L524f, ... Place hold Add to cart (remove)
	4.	No cover image available Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher Wirtz, Jochen Pineda Ayala, Leticia Esther [trad.] Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2015 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2015. Place hold Add to cart (remove)

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