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	1.	Fidelización ... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Felix Series: Serie McGraw-Hill de Management. Marketing Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana de España, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.812 C965f, ... Place hold Add to cart (remove)
	2.	Gestión de la relación con el cliente clave : una guía definitiva para administrar y mantener las grandes cuentas / Ken Burnett ; traducción de Eva de Paz Ureña. by Burnett, Ken Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Prentice Hall, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.812 B964g, ... Place hold Add to cart (remove)
	3.	Marketing de clientes : còmo mantener, fidelizar y conseguir nuevos clientes / coordinado por José Daniel Barquero Cabrero ... [et al.]. by Barquero Cabrero, José Daniel [coord.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana de España, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.812 M345, ... Place hold Add to cart (remove)

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