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	1.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Ávila De Barón. by Guiltinan, Joseph P Paul, Gordon W Madden, Thomas J Avila de Barón, Cecilia [trad.] Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998 Availability: Items available for loan: Biblioteca UASD - Sede Central (25)Call number: 658.8 G962g 1998, ... Place hold Add to cart (remove)
	2.	Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. by Kotler, Philip, 1931- Cámara, Dionisio [traductor] Bilbao, Sergio [traductor] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Pearson Educación, ©2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 K874ó, ... Place hold Add to cart (remove)
	3.	Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by Jany Castro, José Nicolás Edition: 2a. ed. Material type: Text; Format: print Language: Spanish Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ... Place hold Add to cart (remove)
	4.	El plan de marketing : guía de referencia / Marian Burk Wood ; traducción Miguel Angel Gómez Borja. by Wood, Marian Burk Gómez Borja, Miguel Angel [trad.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Pearson Educación; Prentice Hall, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.8 W873p, ... Place hold Add to cart (remove)
	5.	Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García. by Kotler, Philip Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 K874dir, ... Biblioteca UASD - Barahona (1)Call number: 658.8 K874dir 2002 . Place hold Add to cart (remove)
	6.	La guerra de la mercadotecnia / Al Ries y Jack Trout ; trad. María Teresa Saldivar. by Ries, Al Trout, Jack Saldivar, María Teresa [trad.] Material type: Text; Format: print Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 1988 Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 R559g, ... Place hold Add to cart (remove)
	7.	No cover image available Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortíz Staines. by Stanton, William J Etzel, Michael J Walker, Bruce J Ortiz Staines, Manuel [trad.] Series: The McGraw-Hill Companies Edition: 14a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, ©2007 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 S792f 2007, ... Place hold Add to cart (remove)
	8.	Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by González Vázquez, Encarnación [coord.] González, Elisa Alén [coord.] Posadas, Juan Luis [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Pearson Educación, 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ... Place hold Add to cart (remove)
	9.	Máster en marketing / traducción María Luisa Establier. by Establier, María Luisa [traductor] Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Deusto, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.8 M939m, ... Place hold Add to cart (remove)
	10.	Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdoba Just. by Kotler, Phillip Córdoba Just, Arturo [trad.] Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice-Hall Hispanoamericana, 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.8 K874dir 1996, ... Place hold Add to cart (remove)
	11.	No cover image available Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher Wirtz, Jochen Pineda Ayala, Leticia Esther [trad.] Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2015 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2015. Place hold Add to cart (remove)
	12.	Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros. by Hernández Garnica, Cleotilde Maubert Viveros, Claudio Alfonso Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson Educación, 2009 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 H557f, ... Place hold Add to cart (remove)
	13.	Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher Wirtz, Jochen Pineda Ayala, Leticia Esther [trad.] Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación de México, 2009 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2011. Place hold Add to cart (remove)
	14.	Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock... [et al.] ; traducción: Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán. by Lovelock, Christopher Sánchez Carrión, Miguel Ángel [trad.] Mascaró Sacristán, Pilar [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 A238. Place hold Add to cart (remove)

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