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Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao.

By: Contributor(s): Material type: TextTextLanguage: Spanish Publication details: Madrid : Pearson Educación, ©2003.Description: xxiii, 179 pISBN:
  • 8420540110
Subject(s): DDC classification:
  • 658.8 K874ó
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Traducción de: Marketing insights from A to Z. 80 concepts every manager needs to know.

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