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	1.	Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by Belch, George E Belch, Michael A Blanco, Jorge Luis [trad.] Magda Elizabeth Treviño [trad.] Correa, Magallanes [trad.] Edition: 1a ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ... Place hold Add to cart (remove)
	2.	Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villareal. by Hawkins, Del I Best, Roger J Coney, Kenneth A Carril Villareal, María del Pilar [trad.] Edition: 2a ed. Material type: Text; Format: print Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8342 H393c 2004, ... Place hold Add to cart (remove)

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