Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villareal.
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TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©2004.Edition: 2a edDescription: xxiv; 758 p. : ilISBN: - 9701044665
- 658.8342 H393c 2004
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Traducción de: Consumer behavior: building marketing strategy. 9. ed.
Incluye referencias bibliográficas e índice.
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