Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación de México, 2009.Edition: 6a edDescription: xxii, 647 p. : ilISBN:- 9702615151
- 9789702615156
- 658.8 L911m 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 L911m 2011 (Browse shelf(Opens below)) | Available | 000000260201 |
Traducción de: Services marketing. 6a. ed.
Incluye referencias bibliográficas, glosario e índice.
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