Marketing de relaciones : cómo crear y mantener un vínculo permanente entre la empresa y sus clientes / Regis McKenna ; traducción Iris P. Ucha.
Material type: TextLanguage: Spanish Original language: English Series: Paidós Empresa ; 26Publication details: Barcelona : Paidós Ibérica, 1994Edition: 1a. edDescription: 366 p. : ilISBN:- 8449300037
- 658.8 M155m
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 M155m (Browse shelf(Opens below)) | Available | 000000081318 | ||
Libros | Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 M155m (Browse shelf(Opens below)) | Available | 000000057085 |
Reimpr. 1995
Traducción de: Relationship marketing. Successful Strategies for the age of customer.
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