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	1.	Fidelización ... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Felix Series: Serie McGraw-Hill de Management. Marketing Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana de España, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.812 C965f, ... Place hold Add to cart (remove)
	2.	La gestión del marketing de servicios : principios y aplicaciones para la actividad gerencial / Pablo Fernández, Héctor Bajac. by Fernández, Pablo Bajac, Héctor Series: Marketing Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Buenos Aires : Ediciones Granica, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.812 F363g, ... Place hold Add to cart (remove)

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