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Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2015
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Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2015.

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2.
Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2011.

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3.
Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock... [et al.] ; traducción: Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 A238.

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