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1. La guerra de la mercadotecnia / Al Ries y Jack Trout ; trad. María Teresa Saldivar.

by Ries, Al | Trout, Jack | Saldivar, María Teresa [trad.].

Material type: book Book; Format: print Publisher: México, D. F. : McGraw-Hill Interamericana Editores, © 1988Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 R559g ] (11).

2. Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón.

by Ries, Al | Trout, Jack | Arbolí Gascón, Manuel [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill/Intermaericana, ©1992Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 R559p 1992] (4).

3. Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack | Sáinz de la Peña Alcocer, Karla Ivonne [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 R559p 2002] (2).

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