Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez.
Material type: TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001Edition: 2a edDescription: xxiv, 828 p. : il. + 1 CDISBN:- 9701029089
- 658.8 M123m 2001
This record has many physical items (18). View all the physical items.
Incluye glosario e indice.
Traducción de: Basic marketing: a global managerial approcach 13a ed.
There are no comments on this title.
Log in to your account to post a comment.