Dirección de marketing : gestión estratégica y operativa / Jean-Jacques Lambin, Carlos Gallucci, Carlos Sicurello.
Material type:
TextLanguage: Spanish Publication details: México, D.F. : McGraw-Hill, 2009Description: xxii, 596 p. : ilISBN: - 9789701067109
- 658.8 L224d
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 L224d (Browse shelf(Opens below)) | Available | 000000297745 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 L224d (Browse shelf(Opens below)) | Available | 000000297743 | ||
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Libros
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.8 L224d (Browse shelf(Opens below)) | Available | 000000297744 |
Incluye referencias bibliográficas e índice.
Traducido de: market-driven management. strategic and operational marketing, 2a ed.
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