Firebr@nds : cómo construir lealtad de marca en la era de Internet / Michael Moon, Doug Millison ; traducción Cecilia Avila de Barón.
Material type:
TextLanguage: Spanish Original language: English Publication details: Bogotá : McGraw-Hill Interamericana, 2001Edition: 1a edDescription: xviii, 354, [10] p. : ilISBN: - 9584102656
- 658.827 M818f
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.827 M818f (Browse shelf(Opens below)) | Available | 000000269681 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.827 M818f (Browse shelf(Opens below)) | Available | 000000276009 | ||
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Biblioteca UASD - Sede Central Sala General - 4to. Piso | Colección General | 658.827 M818f (Browse shelf(Opens below)) | Available | 000000276010 |
Incluye índice.
Traducción de: Firebrands. Building brand loyalty in the internet age. 1st ed.
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