Relaciones públicas : estrategias y tácticas / Dennis L. Wilcox ... [et al.] ; traducción Yago Moreno, José Hamad.
Material type:
TextLanguage: Spanish Original language: English Publication details: Madrid : Pearson Educación / Addison Wesley, ©2001Edition: 1a edDescription: xxvii, 618 p. : ilISBN: - 8478290419
- 659.2 R382
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Traducción de: Public relations. Strategies and tactics. 6. ed.
Reimpr. 2003, 2004.
Incluye referencias bibliográficas e índice.
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