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Marketing internacional / Philip R. Cateora, John L. Graham ; traducción Celia Ascencio Lara ... [et al.].

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: materialTypeLabelBookPublisher: México, D. F. : McGraw-Hill Interamericana Editores, © 2001Edition: 2a ed.Description: xxiii, 810 p. : il.ISBN: 9701029070.Subject(s): Mercadeo | Empresas internacionales | Mercado de exportación | Canales de comercializaciónDDC classification: 658.848 C359m 2001
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