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Marketing internacional / Philip R. Cateora, John L. Graham ; traducción Celia Ascencio Lara ... [et al.].

By: Contributor(s): Material type: TextTextLanguage: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2001.Edition: 2a edDescription: xxiii, 810 p. : ilISBN:
  • 9701029070
Subject(s): DDC classification:
  • 658.848 C359m 2001
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Traducción de :International marketing.

Incluye referencias bibliográficas e índice.

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