Investigación de mercados : un enfoque aplicado / Naresh Malhotra.
Material type: TextLanguage: Spanish Publication details: Upper Saddle, NJ : Prentice-Hall , 2003Edition: 4a. edDescription: xxix, 713 p. : ilSubject(s): DDC classification:- 658.83 K557i 1993
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Incluye referencias bibliográficas al final de los caps. e índice
SG4
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