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151.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 2a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (27)Call number: 659.1 T813p 2005, ...

152.
Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (32)Call number: 658.82 B964p, ...

153.
Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania de Parres Cárdenas. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Summary language: English
Publication details: México : Prentice Hall Hispanoamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 W453p 1996, ...

154.
Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán. by
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 R961k 2001, ...

155.
Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 M123m 2001, ...

156.
Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ...

157.
Cómo hacer publicidad : un enfoque teórico-práctico / Romeo Antonio Figueroa Bermúdez. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Addison Wesley Longman de México, 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 F475c, ...

158.
Comercio electrónico, publicidad y marketing en Internet / Daniel Burgos, Luz De-León. by Series: Serie McGraw-Hill de management
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : McGraw-Hill Interamericana, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.804678 B957c, ...

159.
El futuro de la publicidad : nuevos medios, nuevos cliente, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 C249f, ...

160.
Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by
Edition: 2a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ...

161.
Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. by
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8 K874m 2001, ...

162.
Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ...

163.
Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by
Edition: 1a.ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ...

164.
Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Buenos Aires : Pearson Education, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ...

165.
Estrategias de comunicación : la publicidad en la empresa / José María Ferré Trenzano. by
Material type: Text Text; Format: print
Language:
Publication details: Barcelona : Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 F382es, ...

166.
Marketing efectivo / Peter Higston ; traducción Pedro López Cortezo. by Series: Guías de Negocios
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Dorling Kindersley Book/Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 H663m, ...

167.
El lenguaje de la publicidad / Antonio Ferraz Martínez. by Series: Cuadernos de lengua española ; no. 11
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Arco, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F381L 2004, ...

168.
La publicidad : textos y conceptos / Eulalio Ferrer. by
Edition: 4a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Trillas, 1990
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F385p 1990, ...

169.
El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez. by
Edition: 3a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Trillas, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.2 F385p 1996, ...

170.
Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid : Pearson Educación, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ...

171.
El marketing viral / Alba Doral. by Series: Guías de bolsillo. Serie ono
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Pearson Educación, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.8 D693m, ...

172.
La publicidad comparativa : situación actual y análisis / Salvador del Barrio García ; prólogo de Teodoro Luque Martínez. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 659.1 B276p, ...

173.
Guía práctica para ventas y mercadotecnia / Gene Garofalo ; traducción Julio S. Coro Pando. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Pearson Educación, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.81 G237g, ... Biblioteca UASD - Barahona (1)Call number: 658.81 G237g 2000 .

174.
La marca corporativa : gestión y diseño de símbolos y logotipos / Noberto Chaves, Raúl Belluccia. by Series:
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Buenos Aires : Editorial Paidós, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 741.6 C512m, ...

175.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall, 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ...

176.
¿Qué es el diseño gráfico? : es mucho más difícil hablar de una cosa que hacerla / Oscar Wilde ; versión castellana de Joan Escobar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Gustavo Gili, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 741.6 W671q, ...

177.
Marketing de las artes y las cultura / François Colbert y Manuel Cuadrado ; con la colaboración de Jacques Natel ... [et al.]. by Series: Ariel patrimonio
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Ariel, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C684m, ...

178.
Identidad corporativa / Joan Costa. by Series: Biblioteca internacional de comunicación
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : Trillas : SIGMA, ©1993
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C837i, ...

179.
Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ...

180.
La promoción de ventas y el merchandising / José María Ferré Trenzano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.82 F382p, ...

181.
Calidad en publicidad : un método para mejorar la imagen de una empresa, un producto o una institución / Narci? Mirandes i Grabolosa. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Ediciones Díaz de Santos, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 M672c, ...

182.
El libro del vendedor de ideas / Santiago García-Clairac. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Ediciones Díaz de Santos, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.11 G216L, ...

183.
Etiquetas / versión castellana de Eugeni Rosell I. Miralles. Series: Biblioteca de diseño
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Gustavo Gili, 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 741.6 E849, ...

184.
Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / Marcal Moliné. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.827 M722m, ...

185.
La imagen publicitaria en televisión / José Saborit. by Series:
Edition: 4a ed. aum.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Ediciones Cátedra, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.143 S117i 2000, ...

186.
Publicidad en medios impresos / Raúl Ernesto Beltrán y Cruces. by
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : Trillas, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.132 B453p 2003, ...

187.
Comunicación publicitaria / Antonio Paoli Bolio, César González. by Series: Biblioteca básica de comunicación social
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Editorial Trillas, © 1988
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 P211c, ...

188.
La argumentación publicitaria / Jean-Michel Adam, Marc Bonhomme ; traducción María A. Pérez Harguinde, Manuel Talens. by Series: Colección signo e imagen ; v. 57
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Ediciones Cátedra, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 808.56591 A194a, ...

189.
La investigación motivacional en marketing y publicidad / Pere Soler Pujals. by Series: Colección papeles de comunicación ; 12
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, [1991]
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8342 S685i, ...

190.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill/Intermaericana, ©1992
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ...

191.
La publicidad / Armand Matterlart ; traducción de: Clara Valle T. Figueras. by Series: Paidós comunicación ; 45
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Paidós Ibérica, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 M435p, ...

192.
Introducción al marketing / Agueda Esteban ... [et al.]. Series: Ariel economía
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Ariel, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 I619, ...

193.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 T813p, ...

194.
El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 650 T861n, ...

195.
Publicidad : principios y prácticas / William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Parson Education, © 2007
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 W453p 2007, ...

196.
Psicología de la publicidad y de la venta / Alfonso Durán Pich. by Series: Biblioteca básica de psicología
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ediciones Ceac , 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1019 D963p 1995, ...

197.
El dibujo a la pluma.
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Las Ediciones de Arte (L.E.D.A), 1984
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.26 D544 1984, ...

198.
Diseño de catálogos y folletos 2 / versión castellana de Eugeni Rosell.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México : Ediciones Gustavo Gili, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.6 D611, ...

199.
La publicidad en Internet / Mary Meeker. by Series: Colección : Marketing
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Granica, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.800 M494p.

200.
El diseño gráfico : desde los orígenes hasta nuestro días / Enric Satué. by Series: Colección alianza forma ; 71
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Alianza Editorial, 1988
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.6 S254d, ...

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