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	51.	Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by Belch, George E Belch, Michael A Blanco, Jorge Luis [trad.] Magda Elizabeth Treviño [trad.] Correa, Magallanes [trad.] Edition: 1a ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ... Place hold Add to cart (remove)
	52.	Cómo hacer publicidad : un enfoque teórico-práctico / Romeo Antonio Figueroa Bermúdez. by Figueroa Bermúdez, Romeo Antonio Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Addison Wesley Longman de México, 1999 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 F475c, ... Place hold Add to cart (remove)
	53.	Comercio electrónico, publicidad y marketing en Internet / Daniel Burgos, Luz De-León. by Burgos, Daniel De-León, Luz Series: Serie McGraw-Hill de management Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : McGraw-Hill Interamericana, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.804678 B957c, ... Place hold Add to cart (remove)
	54.	El futuro de la publicidad : nuevos medios, nuevos cliente, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta. by Cappo, Joe Fuentes Zárate, Claudia [trad.] Esqueda Huerta, Luis Héctor [trad.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 C249f, ... Place hold Add to cart (remove)
	55.	Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by Jany Castro, José Nicolás Edition: 2a. ed. Material type: Text; Format: print Language: Spanish Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ... Place hold Add to cart (remove)
	56.	Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. by Kotler, Philip Armstrong, Gary Escalona García, Roberto Luis [trad.] Edition: 8a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Pearson Educación, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8 K874m 2001, ... Place hold Add to cart (remove)
	57.	Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by Gallo Carbajal, Gloria Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ... Place hold Add to cart (remove)
	58.	Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by Nash, Edward L Edition: 1a.ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989 Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ... Place hold Add to cart (remove)
	59.	Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by Blackett, Tom Boad, Bob Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Buenos Aires : Pearson Education, © 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ... Place hold Add to cart (remove)
	60.	Estrategias de comunicación : la publicidad en la empresa / José María Ferré Trenzano. by Ferré Trenzano, José María Material type: Text; Format: print Language: Publication details: Barcelona : Océano, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 F382es, ... Place hold Add to cart (remove)
	61.	Marketing efectivo / Peter Higston ; traducción Pedro López Cortezo. by Hingston, Peter Series: Guías de Negocios Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Dorling Kindersley Book/Pearson Educación de México, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 H663m, ... Place hold Add to cart (remove)
	62.	El lenguaje de la publicidad / Antonio Ferraz Martínez. by Ferraz Martínez, Antonio Series: Cuadernos de lengua española ; no. 11 Edition: 8a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Arco, 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F381L 2004, ... Place hold Add to cart (remove)
	63.	La publicidad : textos y conceptos / Eulalio Ferrer. by Ferrer Rodríguez, Eulalio Edition: 4a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Trillas, 1990 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.1 F385p 1990, ... Place hold Add to cart (remove)
	64.	El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez. by Ferrer Rodríguez, Eulalio Edition: 3a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Trillas, © 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.2 F385p 1996, ... Place hold Add to cart (remove)
	65.	Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by Tellis, Gerard J, 1950- Redondo, Ignacio Belló, Cristina [trad.] Villar, Isabel [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: Madrid : Pearson Educación, © 2002 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ... Place hold Add to cart (remove)
	66.	El marketing viral / Alba Doral. by Doral, Alba Series: Guías de bolsillo. Serie ono Material type: Text; Format: print Language: Spanish Publication details: Madrid : Pearson Educación, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.8 D693m, ... Place hold Add to cart (remove)
	67.	La publicidad comparativa : situación actual y análisis / Salvador del Barrio García ; prólogo de Teodoro Luque Martínez. by Barrio García, Salvador del Luque Martínez, Teodoro [pról.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Pearson Educación, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 659.1 B276p, ... Place hold Add to cart (remove)
	68.	Guía práctica para ventas y mercadotecnia / Gene Garofalo ; traducción Julio S. Coro Pando. by Garofalo, Gene Coro Pando, Julio S Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México, D. F. : Pearson Educación, 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.81 G237g, ... Biblioteca UASD - Barahona (1)Call number: 658.81 G237g 2000 . Place hold Add to cart (remove)
	69.	La marca corporativa : gestión y diseño de símbolos y logotipos / Noberto Chaves, Raúl Belluccia. by Chaves, Noberto, 1942- Belluccia, Raúl Series: Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Buenos Aires : Editorial Paidós, © 2003 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 741.6 C512m, ... Place hold Add to cart (remove)
	70.	Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by Clow, Kenneth E Baack, Donald Carril Villarreal [trad.] Edition: 4a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice Hall, 2010 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ... Place hold Add to cart (remove)
	71.	¿Qué es el diseño gráfico? : es mucho más difícil hablar de una cosa que hacerla / Oscar Wilde ; versión castellana de Joan Escobar. by Wilde, Oscar, 1854-1900 Escobar, Joan [trad.] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Gustavo Gili, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 741.6 W671q, ... Place hold Add to cart (remove)
	72.	Marketing de las artes y las cultura / François Colbert y Manuel Cuadrado ; con la colaboración de Jacques Natel ... [et al.]. by Colbert, François Cuadrado, Manuel Natel, Jacques [colab.] Series: Ariel patrimonio Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Ariel, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C684m, ... Place hold Add to cart (remove)
	73.	Identidad corporativa / Joan Costa. by Costa, Joan Series: Biblioteca internacional de comunicación Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México, D. F. : Trillas : SIGMA, ©1993 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C837i, ... Place hold Add to cart (remove)
	74.	Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by González Vázquez, Encarnación [coord.] González, Elisa Alén [coord.] Posadas, Juan Luis [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Pearson Educación, 2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ... Place hold Add to cart (remove)
	75.	La promoción de ventas y el merchandising / José María Ferré Trenzano. by Ferré Trenzano, José María Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Editorial Océano, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.82 F382p, ... Place hold Add to cart (remove)
	76.	Calidad en publicidad : un método para mejorar la imagen de una empresa, un producto o una institución / Narci? Mirandes i Grabolosa. by Mirandes i Grabolosa, Narcís Material type: Text; Format: print Language: Spanish Publication details: Madrid : Ediciones Díaz de Santos, 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 M672c, ... Place hold Add to cart (remove)
	77.	El libro del vendedor de ideas / Santiago García-Clairac. by García-Clairac, Santiago Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Ediciones Díaz de Santos, © 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.11 G216L, ... Place hold Add to cart (remove)
	78.	Etiquetas / versión castellana de Eugeni Rosell I. Miralles. Series: Biblioteca de diseño Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Gustavo Gili, 1998 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 741.6 E849, ... Place hold Add to cart (remove)
	79.	Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / Marcal Moliné. by Moliné, Marcal Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Deusto, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.827 M722m, ... Place hold Add to cart (remove)
	80.	La imagen publicitaria en televisión / José Saborit. by Saborit, José Series: Edition: 4a ed. aum. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Ediciones Cátedra, 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.143 S117i 2000, ... Place hold Add to cart (remove)
	81.	Publicidad en medios impresos / Raúl Ernesto Beltrán y Cruces. by Beltrán y Cruces, Raúl Ernesto, 1931- Edition: 5a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México, D. F. : Trillas, 2003 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.132 B453p 2003, ... Place hold Add to cart (remove)
	82.	Comunicación publicitaria / Antonio Paoli Bolio, César González. by Paoli Bolio, Antonio González, César Series: Biblioteca básica de comunicación social Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: México, D. F. : Editorial Trillas, © 1988 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 P211c, ... Place hold Add to cart (remove)
	83.	La argumentación publicitaria / Jean-Michel Adam, Marc Bonhomme ; traducción María A. Pérez Harguinde, Manuel Talens. by Adam, Jean-Michel Bonhomme, Marc Series: Colección signo e imagen ; v. 57 Material type: Text; Format: print Language: Spanish Publication details: Madrid : Ediciones Cátedra, 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 808.56591 A194a, ... Place hold Add to cart (remove)
	84.	La investigación motivacional en marketing y publicidad / Pere Soler Pujals. by Soler Pujals, Pere Series: Colección papeles de comunicación ; 12 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Deusto, [1991] Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8342 S685i, ... Place hold Add to cart (remove)
	85.	Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by Ries, Al Trout, Jack Arbolí Gascón, Manuel [trad.] Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill/Intermaericana, ©1992 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ... Place hold Add to cart (remove)
	86.	La publicidad / Armand Matterlart ; traducción de: Clara Valle T. Figueras. by Mattelart, Armand Series: Paidós comunicación ; 45 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 M435p, ... Place hold Add to cart (remove)
	87.	Introducción al marketing / Agueda Esteban ... [et al.]. Series: Ariel economía Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Editorial Ariel, 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 I619, ... Place hold Add to cart (remove)
	88.	Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2000 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 T813p, ... Place hold Add to cart (remove)
	89.	El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack Rivkin, Steve Haas García, Roberto [trad.] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill Interamericana, 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 650 T861n, ... Place hold Add to cart (remove)
	90.	Publicidad : principios y prácticas / William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero. by Wells, William, 1926 - Moriarty, Sandra Burnett, John Herrero, María [trad.] Edition: 7a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Parson Education, © 2007 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 W453p 2007, ... Place hold Add to cart (remove)
	91.	Psicología de la publicidad y de la venta / Alfonso Durán Pich. by Durán Pich, Alfonso Series: Biblioteca básica de psicología Edition: 4a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Ediciones Ceac , 1995 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1019 D963p 1995, ... Place hold Add to cart (remove)
	92.	El dibujo a la pluma. Edition: 8a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Las Ediciones de Arte (L.E.D.A), 1984 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.26 D544 1984, ... Place hold Add to cart (remove)
	93.	Diseño de catálogos y folletos 2 / versión castellana de Eugeni Rosell. Material type: Text; Format: print Language: Spanish Publication details: México : Ediciones Gustavo Gili, © 2002 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.6 D611, ... Place hold Add to cart (remove)
	94.	La publicidad en Internet / Mary Meeker. by Meeker, Mary Series: Colección : Marketing Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Granica, 2001 Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.800 M494p. Place hold Add to cart (remove)
	95.	El diseño gráfico : desde los orígenes hasta nuestro días / Enric Satué. by Satué, Enric Series: Colección alianza forma ; 71 Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: Madrid : Alianza Editorial, 1988 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 741.6 S254d, ... Place hold Add to cart (remove)
	96.	Mitoanálisis de la publicidad / José Luis León. by León, José Luis, 1956 - Series: Ariel comunicación Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Ariel, © 2001 Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 L579m, ... Place hold Add to cart (remove)
	97.	El arte de hacer relaciones públicas (bien) / Beatriz de Orleans ; con la colaboración de Verónica P. Granado. by Orleans, Beatriz de Granado, Verónica P [colab] Edition: 1a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Santillana Ediciones Generales, ©2005 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.2 O715a, ... Place hold Add to cart (remove)
	98.	Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén Edition: 3a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill Interamericana Editores, © 2010 Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 T813p 2010, ... Place hold Add to cart (remove)
	99.	Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Geogina Greenham Del Castillo. by Russell, J. Thomas Lane, W. Ronald Greenham del Castillo, Georgina [trad.] Edition: 12a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice Hall Hispanoanericana, © 1994 Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961ó 1994, ... Place hold Add to cart (remove)
	100.	ABC de las relaciones públicas : todos los secretos y fundamentos de las relaciones públicas, con ejemplos reales / Sam Black. by Black, Sam Series: Colecciòn Universitaria ESERP Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Gestión 2000, © 2004 Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.2 B627a, ... Place hold Add to cart (remove)

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Your search returned 144 results.