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51.
Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (13)Call number: 658.8 F529c, ... Biblioteca UASD - La Romana (1)Call number: 658.8 F529c.

52.
Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ...

53.
Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by
Edition: 1a.ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ...

54.
Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 K874dir, ... Biblioteca UASD - Barahona (1)Call number: 658.8 K874dir 2002 .

55.
Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Buenos Aires : Pearson Education, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ...

56.
La era de las marcas depredadoras / Ricardo Homs. by
Edition: 1ra. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 H768e, ... Biblioteca UASD - Barahona (1)Call number: 658.827 H768e.

57.
Sin mentiras : la verdad es la mejor herramienta de ventas / Barry Maher ; traducción Carlos Ossés. by Series: Serie McGraw-Hill de Management. Ventas/Servicio al cliente
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : McGraw-Hill Interamericana de España, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.81 M214s, ...

58.
Cómo crear un plan de marketing / John Westwood ; traducción TsEdi, Teleservicios Editoriales. by Series: The Sunday Times | Nuevos emprendedores
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Gedisa, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 W538c, ...

59.
Promoción de ventas / José Luis Chong. by
Edition: 2a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México : Pearson Educación, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.82 C548p 2000, ...

60.
Administración de ventas / Mark W. Johnston, Greg W. Marshall ; Ricardo Martín Rubio Ruiz. by Series: The McGraw-Hill companies
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 658.81 J721a 2009, ...

61.
Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid : Pearson Educación, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ...

62.
Canales de venta : llegue a más clientes, venda más productos y obtengas más ganancias / Lawrence G. Friedman, Timothy R. Furey ; trad. Ma. Ascención Guadalupe de la Campa Pérez-Sevilla. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoamericana, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.82 F911c, ...

63.
Fundamentos de marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones, Enrique Palos Báez, Manuel Ortiz Staines. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, ©2006
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 658.8 L218f 2006, ...

64.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall, 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ...

65.
Gestión de marcas / traducción Germán Orbegozo. Series: Harvard business review
Material type: Text Text; Format: print
Language: Spanish
Publication details: Bilbao : Ediciones Deusto, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.827 G393, ...

66.
Sólo para gerentes de ventas / Gene Garofalo ; traducción Concepción Verania De Parres C. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: México : Pearson Educación, © 1997
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.81 G237s, ...

67.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, © 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 L218m, ... Biblioteca UASD - Barahona (1)Call number: 658.8 L218m.

68.
Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ...

69.
La promoción de ventas y el merchandising / José María Ferré Trenzano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.82 F382p, ...

70.
Gestión de banquetes / José Ramón Alacreu Ginés. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Síntesis, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.8 A316g, ...

71.
Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / Marcal Moliné. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.827 M722m, ...

72.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill/Intermaericana, ©1992
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ...

73.
Introducción al marketing / Agueda Esteban ... [et al.]. Series: Ariel economía
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Ariel, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 I619, ...

74.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción Adolfo Deras Quiñones, Enrique Palos Báez, Manuel Ortiz Staines. by
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : Internacional Thomson Editores, ©2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.8 L218m 2002, ...

75.
Psicología de la publicidad y de la venta / Alfonso Durán Pich. by Series: Biblioteca básica de psicología
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ediciones Ceac , 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1019 D963p 1995, ...

76.
Mitoanálisis de la publicidad / José Luis León. by Series: Ariel comunicación
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ariel, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 L579m, ...

77.
Dirección de ventas : organización del departamento comercial y gestión de vendedores / Manuel Artal Castells. by Series: Libros profesionales de empresa
Edition: 6a ed. rev. y act.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : ESIC Editorial, 2006
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.81 A784d 2006, ...

78.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : McGraw-Hill Interamericana Editores, © 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 T813p 2010, ...

79.
El origen de las marcas : descubra las leyes natuales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries; traducción Raúl G. del Río. by Series: Nuevos paradigmas
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Argentina : Empresa Activa, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.827 R559ó, ...

80.
Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Geogina Greenham Del Castillo. by
Edition: 12a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoanericana, © 1994
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961ó 1994, ...

81.
Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Bogotá, Colombia : Editorial Norma, impresion de 1997
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.1 J762c.

82.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R559p 2002, ...

83.
Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación, 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 H557f, ...

84.
Teoría y aplicaciones del marketing / José Luis de Córdoba Villar, José Ma. Torres Romeu. by
Edition: 3a ed. corregida
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Deusto, 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 C796t 1998.

85.
Manual del gerente de ventas / Gerhard Gschwandtner ; traducción Mª Eugenia Antúnez Farrugia by Series: The McGraw-Hill companies
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México D.F. : McGraw-Hill, $c 2007
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.81 G895m.

86.
Marketing internacional / Juan B Garcia-Sordo. by
Edition: 1a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.848 G216m. Biblioteca UASD - Barahona (1)Call number: 658.848 G216m 2001 .

87.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 S792f 1996.

88.
Fundamentos de marketing / William J. Stanton ; trad. Alberto López Barrial. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, ©1969
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 S792f.

89.
Administración de ventas : conceptos y casos / Douglas J. Darrymple, William L. Cron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Editorial Limusa : Grupo Noriega Editores, 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.81 D151a.

90.
Cómo volver locos a tus competidores : lo importante no es participar, sino ganar o perder / Guy Kawasaki, con Michele Moreno ; prólogo y dibujos de Scott Adams ; traducción Fernando Ruiz Gabás. by Series: Manuales prácticos
Edition: 4a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Planeta, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.82 K22c 2001.

91.
Merchandising estratégico : análisis del consumidor, scanner, código de barras y microinformática, concepción de la superficie, surtido y precios, lineales y estanterías, logística, implantación de los productos / Dominique Mouton. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.82 M934m.

92.
Mercadotecnia industrial / Richard M. Hill, Ralph S. Alexander y James S. Cross ; traducción de Agustín Contin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Editorial Diana , 1980
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 H645m.

93.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by
Edition: 1a ed. en español.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: French
Publication details: Madrid : McGraw-Hill Interamericana, 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L224c.

94.
Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala. by
Edition: 11a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2007
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 K874m 2007.

95.
Mercadotecnia / Philip Kotler, Gary Armstrong ; trad. Pilar Mascaró Sacristan. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Mexico : Prentice-Hall Hispanoamericana, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 K874m 1996. Biblioteca UASD - Barahona (1)Call number: 658.8 K874m 1996.

96.
Introducción a la publicidad / Oscar Pedro Billorou. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Buenos Aires : Editorial El Ateneo, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.1 B599i 1996.

97.
Administración de ventas : como convertir las ventas en utilidades / Salvador Mercado H. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Thomson Learning, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.81 M553a. Biblioteca UASD - Barahona (1)Call number: 658.81 M553a 2002.

98.
Kleppner Publicidad / J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción Astrid Mues Zepeda. by
Edition: 16a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, ©2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961k 2005, ...

99.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
Edition: [5a ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, ©[1993]
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 S792f 1993, ...

100.
Introducción a la publicidad / Filiberto Cruz Sánchez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Editora el nuevo diario, 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 C957i, ...

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