Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Juan Bruno García Sordo.
Material type: TextLanguage: Spanish Original language: English Publication details: México, D. F. : McGraw-Hill Interamericana, © 1996Description: xxix, 819 p. : ilISBN:- 970101118X
- 658.848 C998m
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Traducción de: International marketing, fourth edition.
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