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1.
Diccionario de mercadeo y publicidad : definiciones de términos de mercadeo, publicidad, medios, producción, promociones e investigación de mercado / João Da Costa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Caracas, Venezuela : Editorial Panapo, 1992
Availability: Not available: Biblioteca UASD - Sede Central: Préstamo Interno (5).

2.
Diccionario de marketing y publicidad / Lorenzo Iniesta. by Series: Gestión 2000.com
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, 2004
Availability: Not available: Biblioteca UASD - Sede Central: Préstamo Interno (6).

3.
Diccionario de términos de marketing, publicidad y medios de comunicación : inglés-español, spanish-english / Enrique Alcaraz Varó, Brian Hughes, Miguel Ángel Campos. by Series: Ariel referencia
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Ariel, © 1999
Availability: Not available: Biblioteca UASD - Sede Central: Préstamo Interno (3).

4.
Publicidad imperfecta / Efraím Castillo. by Series: Biblioteca taller ; no. 183
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Taller, 1985
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.1 C352p.

5.
Fundamentos de marketing político / Belarminio Ramírez Morillo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Editora Diálogo, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 324.73 R173f, ...

6.
Campañas & agencias.
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Ediciones de Marketing de Forcadell Publicidad, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.1 C186 2005.

7.
Mis mejores 100 artículos de publicidad & mercadeo / Freddy Ortiz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Ediciones Marino Ortiz Landrón (Freddy), 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 O775m, ... Biblioteca UASD - Barahona (1)Call number: 659.1 O775m 2004.

8.
Marketing político : lo que usted necesita saber / M. Díaz Santil. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santo Domingo : Editora Corripio, ©2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 324.73 D542m, ... Biblioteca UASD - Barahona (1)Call number: 324.73 D542m 2001.

9.
Semiótica, marketing y comunicación : bajo los signos, las estrategias / Jean-Marie Floch ; traducción de Ma. del Rosario Lacalle y Ma. Francisca Fernández. by Series: Paidós comunicación ; v. 52
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Paidós Ibérica, 1993
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 302.2 F628s, ...

10.
Comunicación gubernamental / Belén Amadeo ... [et al.] ; compilador Oscar Andrés De Masi. by Series: Estudios de comunicación ; no. 13
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Buenos Aires : Editorial Paidós, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 352.748 C741, ...

11.
Marketing político : arte y ciencia de la persuasión en democracia / Lourdes Martín Salgado. by Series: Papeles de comunicación ; 37
Edition: 2a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Paidós Ibérica, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 324.73 M386m 2002.

12.
Empresa y medios de comunicación / Pau Aragonés. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 302.23 A659e.

13.
Marketing / Roger A. Kerin ... [et al.]. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (30)Call number: 658.8 M345a 2004, ...

14.
Publicidad / William F. Arens ; traducción Rosa María Rosas Sánchez. by Series: The McGraw-Hill Companies
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (28)Call number: 659.1 A681p, ...

15.
Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Ávila de Barón. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (32)Call number: 658.82 B964p, ...

16.
Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán. by
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (20)Call number: 659.1 R961k 2001, ...

17.
Marketing, un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa Maria Rosas Sánchez. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 M123m 2001, ...

18.
Publicidad y promoción : perspetiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (17)Call number: 659.1 B427p, ...

19.
Cómo hacer publicidad : un enfoque teórico-práctico / Romeo Antonio Figueroa Bermúdez. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Addison Wesley Longman de México, 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 F475c, ...

20.
Comercio electrónico, publicidad y marketing en Internet / Daniel Burgos, Luz De-León. by Series: Serie McGraw-Hill de management
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : McGraw-Hill Interamericana, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.804678 B957c, ...

21.
El futuro de la publicidad : nuevos medios, nuevos cliente, nuevos consumidores en la era de la postelevisión / Joe Cappo ; traducción Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 659.1 C249f, ...

22.
Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by
Edition: 2a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ...

23.
Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García. by
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.8 K874m 2001, ...

24.
Posicionamiento. El caso latinoamericano : el test de conpceto, una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santa Fé de Bogotá : McGraw-Hill Interamericana de Colombia, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (12)Call number: 659.111 G172p, ...

25.
Mercadotécnia directa : estrategia, planeación y ejecución / Edward L. Nash ; traducción María Esther Estrada de Loustau. by
Edition: 1a.ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana de México, © 1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.84 N248m, ...

26.
Co-branding : la ciencia de la alianza / Tom Blackett, Bob Boad ; traducción Alicia Merli. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Buenos Aires : Pearson Education, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.827 B628c, ...

27.
Estrategias de comunicación : la publicidad en la empresa / José María Ferré Trenzano. by
Material type: Text Text; Format: print
Language:
Publication details: Barcelona : Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 F382es, ...

28.
El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez. by
Edition: 3a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Trillas, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.2 F385p 1996, ...

29.
Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid : Pearson Educación, © 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (9)Call number: 659.1 T276e, ...

30.
El marketing viral / Alba Doral. by Series: Guías de bolsillo. Serie ono
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Pearson Educación, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 658.8 D693m, ...

31.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción María del Pilar Carril Villarreal. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall, 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 659.1 C648p 2010, ...

32.
Marketing de las artes y las cultura / François Colbert y Manuel Cuadrado ; con la colaboración de Jacques Natel ... [et al.]. by Series: Ariel patrimonio
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Ariel, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C684m, ...

33.
Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ...

34.
La promoción de ventas y el merchandising / José María Ferré Trenzano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.82 F382p, ...

35.
Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar / Marcal Moliné. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.827 M722m, ...

36.
La investigación motivacional en marketing y publicidad / Pere Soler Pujals. by Series: Colección papeles de comunicación ; 12
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, [1991]
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8342 S685i, ...

37.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill/Intermaericana, ©1992
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ...

38.
La publicidad / Armand Matterlart ; traducción de: Clara Valle T. Figueras. by Series: Paidós comunicación ; 45
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Paidós Ibérica, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 M435p, ...

39.
Introducción al marketing / Agueda Esteban ... [et al.]. Series: Ariel economía
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Editorial Ariel, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 I619, ...

40.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 659.1 T813p, ...

41.
El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 650 T861n, ...

42.
Psicología de la publicidad y de la venta / Alfonso Durán Pich. by Series: Biblioteca básica de psicología
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ediciones Ceac , 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1019 D963p 1995, ...

43.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : McGraw-Hill Interamericana Editores, © 2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 659.1 T813p 2010, ...

44.
Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; traducción Geogina Greenham Del Castillo. by
Edition: 12a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice Hall Hispanoanericana, © 1994
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R961ó 1994, ...

45.
ABC de las relaciones públicas : todos los secretos y fundamentos de las relaciones públicas, con ejemplos reales / Sam Black. by Series: Colecciòn Universitaria ESERP
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.2 B627a, ...

46.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro. by Series: The McGraw-Hill companies
Edition: 3a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Bogotá, D. C. : McGraw-Hill Interamericana, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.83 J354i 2005, ...

47.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R559p 2002, ...

48.
Códigos éticos de publicidad y marketing / Hugo Aznar, Miguel Catalán. by Series: Ariel Comunicación
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: España : Editorial Ariel, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.1946 A995c.

49.
Brandoffon : el branding del futuro / Andy Stalman ; prólogo de Mike Walsh. by
Edition: 3a ed. ampliada y actualizada.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Gestión 2000, 2015
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.827 S782b 2015.

50.
La publicidad en internet : cómo se transmite su mensaje a través de la world wide web / Steven Armstrong ; traducción Juan Castilla Plaza. by Series: Nueva economía ; no. 11817
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bilbao : Ediciones Deusto, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 659.133 A735p.

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