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	1.	Semiótica, marketing y comunicación : bajo los signos, las estrategias / Jean-Marie Floch ; traducción de Ma. del Rosario Lacalle y Ma. Francisca Fernández. by Floch, Jean-Marie Series: Paidós comunicación ; v. 52 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, 1993 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 302.2 F628s, ... Place hold Add to cart (remove)
	2.	La publicidad / Armand Matterlart ; traducción de: Clara Valle T. Figueras. by Mattelart, Armand Series: Paidós comunicación ; 45 Material type: Text; Format: print Language: Spanish Publication details: Barcelona : Ediciones Paidós Ibérica, © 2000 Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 M435p, ... Place hold Add to cart (remove)

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