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1. Las 22 leyes inmutables de la marca : como convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, © 2001Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.827 R559v] (9).

2. Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack | Sáinz de la Peña Alcocer, Karla Ivonne [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 R559p 2002] (2).

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