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1. Marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Luis Escalona García.

by Kotler, Philip | Armstrong, Gary | Escalona García, Roberto Luis [trad.].

Edition: 8a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, © 2001Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 K874m 2001] (16).

2. Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García.

by Kotler, Philip.

Edition: 1a. ed.Material type: book Book; Format: print Publisher: México : Pearson Educación de México, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 K874dir] (11).

3. Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala.

by Kotler, Philip | Armstrong, Gary | Pineda Ayala, Leticia Esther [trad.].

Edition: 11a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, © 2007Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 K874m 2007] (1).

4. Mercadotecnia / Philip Kotler, Gary Armstrong ; trad. Pilar Mascaró Sacristan.

by Kotler, Philip | Mascaró Sacristán, Pilar [trad.].

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mexico : Prentice-Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 K874m 1996] (1).

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