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Marketing en el sector público : todas las claves para su mejora / Philip Kotler, Nancy Lee ; colaboración y prólogo de Josep Chias ; traducción de Yago Moreno López.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Madrid : Pearson Educación, 2007Description: xix, 519 p. : ilISBN:
  • 9788483223789
Subject(s): DDC classification:
  • 380.1 K874m
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Item type Current library Collection Call number Status Date due Barcode
Libros Libros Biblioteca UASD - Sede Central Sala General - 2do. Piso Colección General 380.1 K874m (Browse shelf(Opens below)) Available 000000312187

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Traducido de: Marketing in the public sector; a roadmap foer improvec performance

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