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Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: French Publication details: Madrid : McGraw-Hill Interamericana de España ©1995Edition: 3a edDescription: xxxi, 610 p. : ilISBN:
  • 8448116119
Subject(s): DDC classification:
  • 658.802 L224m 1995
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Incluye referencias bibliográficas e índice.

Traducción de: Le marketing strategique. 3. ed.

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