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1.
Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez. by
Edition: 1a ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, © 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (26)Call number: 658.83 H153i, ...

2.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Ávila De Barón. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (25)Call number: 658.8 G962g 1998, ...

3.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui. by
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (25)Call number: 658.83 K557i 1998, ...

4.
Evaluación de proyectos / Gabriel Baca Urbina. by Series: The McGraw-Hill Companies
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.404 B116e 2001, ...

5.
Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, ©2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (18)Call number: 658.8 K874ó, ...

6.
Evaluación de proyectos / Gabriel Baca Urbina. by Series: The McGraw companies
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©2013
Availability: Items available for loan: Biblioteca UASD - Sede Central (22)Call number: 658.404 B116e 2013, ...

7.
Dirección estratégica / Santiago Garrido Buj. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : McGraw-Hill Interamericana de España, © 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (16)Call number: 658.4012 G241d, ...

8.
Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro. by
Edition: 2a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.83 J354i 2000, ...

9.
El plan de marketing : guía de referencia / Marian Burk Wood ; traducción Miguel Angel Gómez Borja. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Pearson Educación; Prentice Hall, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (15)Call number: 658.8 W873p, ...

10.
Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (13)Call number: 658.8 F529c, ... Biblioteca UASD - La Romana (1)Call number: 658.8 F529c.

11.
Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García. by
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 K874dir, ... Biblioteca UASD - Barahona (1)Call number: 658.8 K874dir 2002 .

12.
La guerra de la mercadotecnia / Al Ries y Jack Trout ; trad. María Teresa Saldivar. by
Material type: Text Text; Format: print
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, © 1988
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.8 R559g, ...

13.
Cómo crear un plan de marketing / John Westwood ; traducción TsEdi, Teleservicios Editoriales. by Series: The Sunday Times | Nuevos emprendedores
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Gedisa, 2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 W538c, ...

14.
Investigación de mercados / William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión ; concepción Verania de Parres Cárdenas. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice - Hall Hispanoamericana, © 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (11)Call number: 658.83 Z68i, ...

15.
El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez. by
Edition: 3a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: México, D. F. : Trillas, © 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 659.2 F385p 1996, ...

16.
Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre. by Series: Ariel comunicación
Edition: 1a. ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ariel, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (8)Call number: 659.113 P944p, ...

17.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortíz Staines. by Series: The McGraw-Hill Companies
Edition: 14a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana, ©2007
Availability: Items available for loan: Biblioteca UASD - Sede Central (10)Call number: 658.8 S792f 2007, ...

18.
Los siete secretos del servicio al cliente / Jacques Horovitz ; traducción Juan Ramón Martínez. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Madrid : Pearson Educación, © 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.812 H816s, ...

19.
Evaluación de proyectos / Gabriel Baca Urbina. by Series: The McGraw companies
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.404 B116e 2010, ...

20.
Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editor Juan Luis Posada. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Pearson Educación, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (6)Call number: 658.8 C341, ...

21.
Máster en marketing / traducción María Luisa Establier. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (5)Call number: 658.8 M939m, ...

22.
Marketing estratégico / Orville C. Walker, Jr. ... [et al.] ; traducción Enrique Palos Báez. by Series: The McGraw-Hill companies
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill/Interamericana Editores, ©2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 658.8 M345, ...

23.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill/Intermaericana, ©1992
Availability: Items available for loan: Biblioteca UASD - Sede Central (4)Call number: 659.1 R559p 1992, ...

24.
Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdoba Just. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Prentice-Hall Hispanoamericana, 1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.8 K874dir 1996, ...

25.
Nuevos productos. De la idea al lanzamiento / José María Ferré Trenzano. by Series: Marketing práctico
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Océano, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.83 F382n, ...

26.
Marketing social : teoría y práctica / Luis Alfonso Pérez Romero. by Series: Pearson educación
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson, Prentice Hall, ©2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.8 P438m, ...

27.
Los Canales de distribución : cómo las compañias líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler, Evan Hirsh ; traducción Margarita Cárdenas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogotá : Grupo Editorial Norma, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.84 W562c, ...

28.
Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Santafe de Bogotá, Colombia : McCraw-Hill Interamericana, ©1996
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.575 S357n 1996, ...

29.
Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez. by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©2010
Availability: Items available for loan: Biblioteca UASD - Sede Central (3)Call number: 658.83 H153i 2010, ...

30.
El plan de mercadeo : cómo prepararlo y ponerlo en marcha / William M. Luther ; traducción Gisella Wolhfers de Rosas. by Series: Gerencia
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogotá : Norma, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.802 L973p, ...

31.
Investigación de mercados / David A. Aaker, Georges S. David ; traducción Jaime Gómez Mont. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw Hill Interamericana , 1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.83 A111i 1989, ...

32.
Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Bogotá : McCraw-Hill, ©2001
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.575 S357n 2001, ...

33.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro. by Series: The McGraw-Hill companies
Edition: 3a ed.
Material type: Text Text; Format: print
Language: Spanish
Publication details: Bogotá, D. C. : McGraw-Hill Interamericana, © 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.83 J354i 2005, ...

34.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer. by
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : McGraw-Hill Interamericana, 2002
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 659.1 R559p 2002, ...

35.
Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by
Edition: 7a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2015
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2015.

36.
Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México : Pearson Educación, 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 H557f, ...

37.
Teoría y aplicaciones del marketing / José Luis de Córdoba Villar, José Ma. Torres Romeu. by
Edition: 3a ed. corregida
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : Deusto, 1998
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 C796t 1998.

38.
Marketing 1 x 1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II. ; traducción Adriana Arias de Hassan. by Series: Gerencia
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogotá, Colombia : Grupo Editorial Norma, 2005
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 M345u.

39.
Marketing 1 x 1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II. ; traducción Adriana Arias de Hassan. by Series: Un libro de Harvard business review
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogotá, Colombia : Editorial Norma, 2000
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 M345ma.

40.
Evaluación de proyectos / Gabriel Baca Urbina. by
Edition: 3a. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana Editores, ©1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.404 B116e 1995.

41.
Métodos multivariantes para la investigación comercial : teoría, aplicaciones y programación BASIC / Ildefonso Grande Esteban y Elena Abascal Fernández. by Series: Ariel economía
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial Ariel, ©1989
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.83 G751m.

42.
La investigación cualitativa en marketing y publicidad : el grupo de discusión y el análisis de datos / Pere Soler Pujals. by Series: Colección papeles de comunicación ; 12
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Paidós Ibérica, 1997
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 S685i.

43.
Un herramienta de marketing / Jacques Antoine. by
Material type: Text Text; Format: print
Language: Spanish
Publication details: Barcelona : Ediciones Deusto, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 A634h.

44.
Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercados / José María Ferré Trenzano. by Series: Gestión 2000
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Ediciones Gestión 2000, 2003
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.83 F382i.

45.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera. by
Edition: 1a ed. en español.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: French
Publication details: Madrid : McGraw-Hill Interamericana, 1995
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L224c.

46.
Desarrollo de nuevo producto y empresas : creatividad, innovación y marketing cómo generar, desarrollar e introducie con éxito nuevos productos, servicios o empresas / Alejandro Schnarch Kirberg. by
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Bogotá : McCraw-Hill, ©2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.575 S357d 2009.

47.
Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación de México, 2009
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 L911m 2011.

48.
Formulación y evaluación de proyectos informáticos / Gabriel Baca Urbina. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: México, D. F. : McGraw-Hill Interamericana, 2006
Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.404 B116f, ...

49.
Investigación de mercados : concepto y práctica / Arturo Orozco J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Bogotá, Colombia : Editorial Norma: 1999
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.83 O747i.

50.
Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher Lovelock... [et al.] ; traducción: Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán. by
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, 2004
Availability: Items available for loan: Biblioteca UASD - Sede Central (1)Call number: 658.8 A238.

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