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1. Manual de estrategias mercadotécnicas : herramientas clásicas de mercadotecnia para ejecutivos / Alexander Hiam ; traducción de Adolfo Deras Quiñones; revisión técnica Alejandro Rodas Carpizo.

by Hiam, Alexander | Deras Quiñones, Adolfo [tr.] | Rodas Carpizo, Alejandro Roberto [rev.].

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall HispanoAmericana, 1995Availability: Items available for reference: Biblioteca UASD - Sede Central [Call number: R 658.8 H623m] (2).

2. Publicidad imperfecta / Efraím Castillo.

by Castillo, Efraím, 1940-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Taller, 1985Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 C352p] (1).

3. El mercado / Ander Mimenza Aurrecoechea.

by Mimenza Aurrecoechea, Ander.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Alianza ONG : W.K. Kellogg Foundation, 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M662m] (2).

4. Marketing táctico I / Ander Mimenza Aurrecoechea.

by Mimenza Aurrecoechea, Ander.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Alianza ONG : W.K. Kellogg Foundation, 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M662mar] (2).

5. Marketing táctico ll Ander Mimenza Aurrecoechea.

by Mimenza Aurrecoechea, Ander.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Alianza ONG : W.K. Kellogg Foundation, 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M662mark] (2).

6. Plan de marketing / Ander Mimenza Aurrecoechea

by Mimenza Aurrecoechea, Ander.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Alianza ONG : W.K. Kellogg Foundation, 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.802 M662p] (2).

7. Empresa y medios de comunicación / Pau Aragonés.

by Aragonés, Pau.

Edition: 1a. ed.Material type: book Book; Format: print Publisher: Barcelona : Ediciones Gestión 2000, 1998Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 302.23 A659e] (1).

8. Cómprame y vende! : las 20 píldoras de los maestros del marketing / Coordinadores Francisco Misiego y Enrique Ortega ; autores Juan Carlos Alcaide ... [et al.] ; prólogo de Natividad Buceta.

by Alcaide, Juan Carlos | Buceta, Natividad | Misiego, Francisco | Ortega, Enrique.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madrid : Rasche, 2012Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 380.1 C737] (3).

9. Cómprame y vende! : las 20 píldoras de los maestros del marketing / Coordinadores Francisco Misiego y Enrique Ortega ; autores Juan Carlos Alcaide ... [et al.] ; prólogo de Natividad Buceta.

by Alcaide, Juan Carlos | Buceta, Natividad | Misiego, Francisco | Ortega, Enrique.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogota : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 380.1 C737c] (1).

10. Geomarketing : cómo sacar partido al markenting territorial para vender y fidelizar más / Juan Carlos Alcaide Casado, Rocío Calero de la Paz, Raúl Hernández Luque ; con la colaboración de Ramón Sánchez-Bayton.

by Alcaide Casado, Juan Carlos | Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío | Hernández Luque, Raúl | Sánchez-Bayton, Ramón [colab.].

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC, 2012Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 025.066588 A346g] (2).

11. El análisis de la varianza en la investigación comercial / Gregoria Mateos-Aparicio Morales, Miguel Martín Dávila.

by Mateos-Aparicio Morales, Gregoria | Martín Dávila, Miguel.

Edition: 1a ed.Material type: book Book; Format: print Publisher: Madrid : Prentice Hall, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 519.538 M425a] (7).

12. Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez.

by Hair, Jr., Joseph F | Bush, Robert P | Ortinau, David J | Dávila Martínez, Francisco Javier [trad.] | Palos Báez, Enrique [trad.].

Edition: 1a ed.Material type: book Book; Format: print Publisher: México, D. F. : McGraw-Hill Interamericana, © 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 H153i] (26).

13. Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Ávila De Barón.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J | Avila de Barón, Cecilia [trad.].

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 G962g 1998] (25).

14. Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui.

by Kinnear, Thomas C | Taylor, James R | Rosas Lopetegui, Gloria E [trad.].

Edition: 5a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 K557i 1998] (25).

15. Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel.

Edition: 4a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, © 2001Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.404 B116e 2001] (18).

16. Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel.

Edition: 7a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, ©2013Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.404 B116e 2013] (22).

17. Dirección estratégica / Santiago Garrido Buj.

by Garrido Buj, Santiago.

Edition: 1a. ed.Material type: book Book; Format: print Publisher: Madrid : McGraw-Hill Interamericana de España, © 2003Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.4012 G241d] (16).

18. Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro.

by Jany Castro, José Nicolás.

Edition: 2a. ed.Material type: book Book; Format: print Publisher: Santa Fé de Bogota, D. C.? : McGraw-Hill Interamericana, © 2000Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 J354i 2000] (15).

19. El plan de marketing : guía de referencia / Marian Burk Wood ; traducción Miguel Angel Gómez Borja.

by Wood, Marian Burk | Gómez Borja, Miguel Angel [trad.].

Edition: 1a. ed.Material type: book Book; Format: print Publisher: Madrid : Pearson Educación; Prentice Hall, 2004Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 W873p] (15).

20. Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado.

by Fischer de la Vega, Laura | Espejo Callado, Jorge Ángel.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación de México, 2002Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 F529c] (13), Biblioteca UASD - La Romana [Call number: 658.8 F529c] (1).

21. Dirección de marketing : conceptos esenciales / Philip Kotler ; traducción Roberto Luis Escalona García.

by Kotler, Philip.

Edition: 1a. ed.Material type: book Book; Format: print Publisher: México : Pearson Educación de México, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 K874dir] (11).

22. La guerra de la mercadotecnia / Al Ries y Jack Trout ; trad. María Teresa Saldivar.

by Ries, Al | Trout, Jack | Saldivar, María Teresa [trad.].

Material type: book Book; Format: print Publisher: México, D. F. : McGraw-Hill Interamericana Editores, © 1988Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 R559g ] (11).

23. Cómo crear un plan de marketing / John Westwood ; traducción TsEdi, Teleservicios Editoriales.

by Westwood, John, 1947- | TsEdi, Teleservicios Editoriales [trad.].

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madrid : Gedisa, 2001Online access: Click here to access online | Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 W538c] (10).

24. Investigación de mercados / William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión ; concepción Verania de Parres Cárdenas.

by Zikmund, William G | Sánchez Carrión, Miguel Ángel [trad.] | Parres Cárdenas, Concepción Verania de [trad.].

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Prentice - Hall Hispanoamericana, © 1998Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 Z68i] (11).

25. El publicista : testimonios y mensajes / Eulalio Ferrer Rodríguez.

by Ferrer Rodríguez, Eulalio.

Edition: 3a. ed.Material type: book Book; Format: print Publisher: México, D. F. : Trillas, © 1996Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.2 F385p 1996] (10).

26. Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre.

by Pérez-Latre, Francisco Javier.

Edition: 1a. ed.Material type: book Book; Format: print Publisher: Barcelona : Ariel, © 2000Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.113 P944p] (8).

27. Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortíz Staines.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Ortiz Staines, Manuel [trad.].

Edition: 14a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana, ©2007Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 S792f 2007] (10).

28. Los siete secretos del servicio al cliente / Jacques Horovitz ; traducción Juan Ramón Martínez.

by Horovitz, Jacques.

Material type: book Book; Format: print Publisher: Madrid : Pearson Educación, © 2000Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.812 H816s] (7).

29. Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel.

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, ©2010Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.404 B116e 2010] (6).

30. Casos de dirección de marketing / coordinadores Encarnación González Vázquez, Elisa Alén Gonzalez ; editorJuan Luis Posada.

by González Vázquez, Encarnación [coord.] | González, Elisa Alén [coord.] | Posadas, Juan Luis [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson Educación, 2005Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 C341] (5).

31. Marketing estratégico / Orville C. Walker, Jr. ... [et al.] ; traducción Enrique Palos Báez.

by Walker, Orville C., Jr | Palos Báez, Enrique [trad.].

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill/Interamericana Editores, ©2005Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M345] (4).

32. Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón.

by Ries, Al | Trout, Jack | Arbolí Gascón, Manuel [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill/Intermaericana, ©1992Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 R559p 1992] (4).

33. Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdoba Just.

by Kotler, Phillip | Córdoba Just, Arturo [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 k874dir 1996] (7).

34. Nuevos productos. De la idea al lanzamiento / José María Ferré Trenzano.

by Ferré Trenzano, José María.

Material type: book Book; Format: print Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 F382n] (3).

35. Marketing social : teoría y práctica / Luis Alfonso Pérez Romero.

by Pérez Romero, Luis Alfonso.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson, Prentice Hall, ©2004Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 P438m] (3).

36. Los Canales de distribución : cómo las compañias líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler, Evan Hirsh ; traducción Margarita Cárdenas.

by Wheeler, Steven | Hirsh, Evan, 1956- | Cárdenas, Margarita [trad.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.84 W562c] (3).

37. Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santafe de Bogotá, Colombia : McCraw-Hill Interamericana, ©1996Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.575 S357n 1996] (3).

38. Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez.

by Hair, Jr., Joseph F | Bush, Robert P | Ortinau, David J | Dávila Martínez, Francisco Javier [trad.].

Edition: 4a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, ©2010Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 H153i 2010] (3).

39. El plan de mercadeo : cómo prepararlo y ponerlo en marcha / William M. Luther ; traducción Gisella Wolhfers de Rosas.

by Luther, William M | Wolhfers de Rosas, Gisella [trad.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma, 2003Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.802 L973p] (2).

40. Investigación de mercados / David A. Aaker, Georges S. David ; traducción Jaime Gómez Mont.

by Aaker, David A | Day, George S | Gómez Mont, Jaime [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill Interamericana , 1989Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 A111i 1989] (2).

41. Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá : McCraw-Hill, ©2001Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.575 S357n 2001] (2).

42. Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro.

by Jany Castro, José Nicolás.

Edition: 3a ed.Material type: book Book; Format: print Publisher: Bogotá, D. C. : McGraw-Hill Interamericana, © 2005Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 J354i 2005] (2).

43. Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack | Sáinz de la Peña Alcocer, Karla Ivonne [trad.].

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 659.1 R559p 2002] (2).

44. Marketing de servicios ; personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala.

by Lovelock, Christopher | Wirtz, Jochen | Pineda Ayala, Leticia Esther [trad.].

Edition: 7a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación de México, 2015Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 L911m 2015] (1).

45. Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros.

by Hernández Garnica, Cleotilde | Maubert Viveros, Claudio Alfonso.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2009Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 H557f] (2).

46. Teoría y aplicaciones del marketing / José Luis de Córdoba Villar, José Ma. Torres Romeu.

by Córdoba Villar, José Luis de | Torres Romeu, José Ma.

Edition: 3a ed. corregidaMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Madrid : Deusto, 1998Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 C796t 1998] (1).

47. Marketing 1 x 1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II. ; traducción Adriana Arias de Hassan.

by Gilmore, James H [comp.] | Pine II, B.Joseph [comp.] | Arias de Hassan, Adriana [trad.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá, Colombia : Grupo Editorial Norma, 2005Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M345u] (1).

48. Marketing 1 x 1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II. ; traducción Adriana Arias de Hassan.

by Gilmore, James H [comp.] | Pine II, B.Joseph [comp.] | Arias de Hassan, Adriana [trad.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá, Colombia : Editorial Norma, 2000Online access: Click here to access online Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.8 M345ma] (1).

49. Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: México, D. F. : McGraw-Hill Interamericana Editores, ©1995Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.404 B116e 1995] (1).

50. Métodos multivariantes para la investigación comercial : teoría, aplicaciones y programación BASIC / Ildefonso Grande Esteban y Elena Abascal Fernández.

by Grande Esteban, Ildefonso | Abascal Fernández, Elena.

Edition: 1a ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Barcelona : Editorial Ariel, ©1989Availability: Items available for loan: Biblioteca UASD - Sede Central [Call number: 658.83 G751m] (1).

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