Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui.
Material type: TextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998Edition: 5a edDescription: xxii, 874 p. : ilISBN:- 9586007820
- 658.83 K557i 1998
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Incluye referencias bibliográficas e índice.
Traducción de: Marketing research. 5th ed.
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