Investigación de mercados / William G. Zikmund ; traducción Miguel Ángel Sánchez Carrión ; concepción Verania de Parres Cárdenas.
Material type: TextLanguage: Spanish Original language: English Publication details: México : Prentice - Hall Hispanoamericana, © 1998Edition: 1a edDescription: xxvi, 739 p. : ilISBN:- 9701700503
- 658.83 Z68i
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Incluye referencias bibliográficas e índice.
Traducción de: Exploring marketing research. 6. ed.
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