Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Enrique Palos Báez, Francisco Javier Dávila Martínez.
Material type: TextLanguage: Spanish Original language: English Series: The McGraw-Hill companiesPublication details: México, D. F. : McGraw-Hill Interamericana, © 2004.Edition: 13a edDescription: xxi, 764, [62] p. : ilISBN:- 9701038258
- 658.8 S792f 2004
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Incluye referencias bibliográficas e índice.
Traducción de: Marketing. 13th ed.
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