Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Ávila De Barón.
Material type: TextLanguage: Spanish Original language: English Publication details: Santa Fé de Bogotá, D. C., Colombia : McGraw-Hill Interamericana, © 1998Edition: 6a edDescription: xv, 470 p. : ilISBN:- 9586008282
- 658.8 G962g 1998
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Traducción de: Marketing management. Strategies and programs. 6. ed.
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