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	1.	Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdoba Just. by Kotler, Phillip Córdoba Just, Arturo [trad.] Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : Prentice-Hall Hispanoamericana, 1996 Availability: Items available for loan: Biblioteca UASD - Sede Central (7)Call number: 658.8 K874dir 1996, ... Place hold Add to cart (remove)
	2.	Dirección de la mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Eugenia Rosete Solís, Mercedes Córdova y Magro. by Kotler, Phillip Rosete Solís, Eugenia [trad.] Córdova y Magro, Mercedes [trad.] Edition: 1a. ed. Material type: Text; Format: print Language: Spanish Publication details: México : Prentice-Hall Hispanoamericana, © 1993 Availability: Items available for loan: Biblioteca UASD - Sede Central (2)Call number: 658.8 K874di, ... Place hold Add to cart (remove)

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