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Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D'Andrea, John Quelch ; traducción Elena C. Marengo.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: Buenos Aires : Pearson Education, © 2001Description: xiii, 344 p. : ilISBN:
  • 9879460545
Subject(s): DDC classification:
  • 658.83 D178m
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Traducción: Cases in strategic merketing managament: business strategies in Latin America.

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